iXL Enterprises was founded in 1996 by Atlanta entrepreneur Bert Ellis, who served as chairman and CEO. The company's core mission was to provide innovative digital solutions and interactive services during the dot-com boom. iXL offered a range of services including website development, digital marketing, and e-commerce solutions, targeting businesses looking to establish a strong online presence. At its peak in 1999, iXL employed around 1500 people and generated significant quarterly revenue.

Notable figures associated with iXL include founder Bert Ellis. The company went public on the Nasdaq exchange under the ticker symbol "IIXL." Despite its initial success, iXL faced challenges post-dot-com bubble and eventually became part of Razorfish, which is owned by Publicis Groupe. The acquisition marked a significant transition, integrating iXL's capabilities into one of the leading global digital agencies, thereby extending its impact in the digital marketing industry.