Founded in Manhattan Park, New York, IYK is a software company dedicated to helping brands, artists, and creators bridge the gap between the physical and digital worlds. The company's core mission is to empower its clients to launch Web3 activations through its innovative products and services. IYK offers tailored building blocks, known as IYK Modules, which enable users to create digi-physical experiences by integrating elements like chips, minting, and linking. Their market focus spans various industries, including fashion, music, and art, allowing brands to bring their narratives to life in dynamic ways.

IYK has made significant strides in the Web3 space, achieving over 371,106 total taps to date on its platform. The company collaborates with a diverse range of clients who have successfully utilized its technology to enhance their brand experiences. While specific investors and notable affiliated individuals are not mentioned, IYK's impact is evident in its ability to fuel innovation and turn everyday items into interactive experiences. This positions IYK as a key player in the evolving landscape of digital and physical integration.