Jde Peets

JDE Peet’s advances responsible sourcing through continuous improvement to benefit farmers, agriculture, and the coffee and tea industry.

JDE Peet’s integrates human rights protection across its supply chain as part of its purpose to improve coffee and tea futures.

Read our sustainability stories. These are great illustrations of some of the work we are doing, as we continue our sustainability journey.

Call to action comes as company marks 10 years of its leading Common Grounds farmer programmes

JDE Peet’s (EURONEXT: JDEP), the world’s leading pure-play coffee company, today unveiled its Nature Transition Plan – ‘Grounded in Nature’ – a science-based roadmap to protect ecosystems, strengthen farmer resilience, and secure the long-term viability of coffee production.

JDE Peet’s opens an Innovation Laboratory in Utrecht, Netherlands, to accelerate coffee research and customer-led advancements.

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Tim Cofer oversees the global coffee business for Keurig Dr Pepper, collaborating with the Coffee Operating Unit Leadership Team (COULT).

JDE Peet’s Common Grounds program focuses on sustainability at the origin of its coffee and tea production.

JDE Peet’s shareholders can voluntarily transfer their shares to KDP before 16 October 2026, 15:00 CET

We work with partners to identify and address human-rights and environmental risks in our supply chain, reduce our environmental footprint and support farmer livelihoods through specific programmes. We believe that the best way to improve coffee and tea sustainability is to drive continuous improvement through our partnerships with farmers, cooperatives, exporters, NGOs, suppliers, roasters, communities, and governments.

JDE Peet’s operates ethically and with integrity from production to consumption, aligning with its purpose of improving coffee and tea futures.

JDE Peet’s, now part of Keurig Dr Pepper, leads the pure-play coffee market with brands like Peet’s, L’OR, and Jacobs.

Welcome to the JDE PEET’S B.V. (JDE PEET'S) website. This website is owned and operated by JDE PEET’S whose principal office is at Oosterdoksstraat 80, 1101 DK, Amsterdam, The Netherlands – registration number 73160377.