Tiendas Ara is the hard-discount supermarket chain operated by Jerónimo Martins Colombia, with small-format neighborhood stores that offer everyday groceries and household goods at low prices. The banner relies heavily on private-label brands and a streamlined assortment to keep costs low.

The network has expanded across the Coffee Axis, Atlantic Coast, central highlands, and other Colombian regions, reaching urban and suburban shoppers nationwide. Ara competes directly with other hard-discount banners such as Tiendas D1 and traditional Colombian supermarket operators.