Johnston & Murphy renews its partnership with Peyton Manning for fall 2026, continuing the “Don’t Fumble Your Fashion” campaign. The fall 2026 campaign highlights the Ackerson, McGuffey and Conard styles, as well as the new Daylen boot with XC+ comfort technology.
Johnston & Murphy sponsors the 150th Westminster Kennel Club Dog Show with a creative campaign, “Best in Shoe,” developed with agency Wolfgang. At the event, the campaign pairs dogs with classic footwear and introduces limited-run chewable dog toys called Shew Toys.
Peyton Manning joins Johnston & Murphy as a brand ambassador alongside the brand’s fall 2025 campaign. The partnership is announced during Johnston & Murphy’s 175th anniversary year and is featured across retail locations, airport placements, digital channels, and television placements.
Peyton Manning is the new brand ambassador for Johnston & Murphy, the 175-year-old heritage brand. The campaign includes a shoot with Omaha Productions and reflects Manning’s history of wearing J&M shoes during commercials.
