Kayzen

Drive full-funnel mobile programmatic campaigns with a DSP that offers complete control and prioritizes brand safety.

The platform helps engage audiences, deliver creative experiences, and measure results for brand growth.

The platform optimizes customer journeys from discovery to purchase and maximizes return on ad spend.

The company uses data-driven retargeting to boost app retention, conversions, and user lifetime value.

It wasn’t until around 2012, that performance-based mobile advertising really took off and turned the market into hyper growth.

The ecosystem and technology just wasn't there yet. A couple of years have passed and the mobile RTB ecosystem and mobile advertising evolved.

The company focused 80%+ of its time and resources on building its product in its first year after launch.

The page offers programmatic mobile advertising solutions for marketers, with insights and trends in the field.

The company hires team members to innovate in mobile advertising.

The page provides pricing plans for users to choose from.

Kayzen is the future of mobile advertising — building a platform that allows marketers to connect with their users.

A mobile-first DSP enabling apps, agencies, media buyers, and brands to run customer acquisition, retargeting, and brand performance campaigns

Kayzen processes personal data to deploy targeted advertising in apps and mobile websites.

Tappx partners with Lottoland and Kayzen to shift iGaming user acquisition from install volume to long-term player value, focusing on the 5th deposit as a key metric. The collaboration yields a **275% increase in repeat depositors**, a **36% reduction in cost per repeat depositor**, and a **53% improvement in converting installs to loyal players**. The strategy targets sustained engagement over short-term metrics.

Jul 2026KayzenNews article

BetRivers partners with Tappx and Kayzen to shift from maximizing app installs to focusing on long-term player value. The strategy targets the fifth deposit as the key success metric, improving repeat depositors by 275% while reducing the cost per repeat depositor by 36%. This approach also boosts the conversion rate from installs to loyal players by 53%.

May 2026KayzenNews article

Lottoland uses AI from Tappx and Kayzen to shift from tracking app installs to measuring long-term player value, focusing on the fifth deposit as a key metric. The collaboration yields a **275% increase in repeat depositors**, **36% lower cost per repeat depositor**, and a **53% improvement in converting installs into loyal players**. These gains highlight how data-driven bid optimization enhances customer retention in gaming.

Apr 2026KayzenNews article

Lottoland collaborates with Tappx and Kayzen to shift from tracking app installs to focusing on long-term player value, using the 5th deposit as a key performance indicator. This strategy yields a **275% increase in repeat depositors**, a **36% reduction in cost per repeat depositor**, and a **53% improvement in converting installs to loyal players**. The approach prioritizes sustainable engagement over short-term metrics.

Mar 2026KayzenNews article