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Keen Decision Systems
AddedFeb 15, 2024
UpdatedJun 18, 2026
Keen Decision Systems

Keen Decision Systems

Series B

Keen: Providing dynamic, data-driven marketing software tools for building winning brands.

HQ
Durham, NC, US
Founded
2010
Overview
Compare
Fundraising
Employees
Website

Keen Decision Systems offers marketing software tools designed to unify marketing measurement and enable data-driven decision-making for brand building. The company's platform helps marketers optimize their strategies, focusing on dynamic solutions that drive revenue and profit growth. Keen's software aims to empower marketers to make informed choices that enhance brand performance and marketing effectiveness.

Keen has demonstrated success through various case studies, showcasing its ability to optimize marketing mixes and drive significant results. Their solutions have helped brands increase profit and revenue, effectively allocate media spend, and implement always-on marketing approaches. These achievements highlight Keen's impact in helping clients improve their marketing-driven performance and overall brand success.

Keen Decision Systems - Quick Facts

When was Keen Decision Systems founded?

Keen Decision Systems was founded in 2010.

Where is Keen Decision Systems' headquarters located?

Keen Decision Systems' headquarters is located in Durham, NC, US.

When was Keen Decision Systems' last funding round?

Keen Decision Systems' most recent funding round was for $11M (USD) in July 2022.

How much has Keen Decision Systems raised to-date?

As of Jul 19, 2022, Keen Decision Systems has raised a total of $17.9M (USD).

How many employees does Keen Decision Systems have?

Keen Decision Systems has 56 employees as of Feb 5, 2024.

Keen Decision Systems - Classification

Ownership
  • Private
  • Venture Capital
Technology
  • AI
  • Analytics
Geographic Exposure
  • Global
Model
  • Platform
Revenue
  • Recurring
  • Software
Customer
  • Enterprise
Main Product
  • Marketing Software
Tags
  • Data
  • SaaS
NAICS
  • 513200Software Publishers
  • 510000Information
  • 513000Publishing Industries
  • 513210Software Publishers
SIC
  • 7300Business Services
  • 7370Computer Programming, Data Processing, And Other Computer Related
  • 7372Prepackaged Software
Show 3 more industry codes
NAICS
  • 518000Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
  • 518200Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
  • 518210Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services