Kjell Group

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Sandra Gadd is CEO of Kjell Group. She holds an MSc in Business Administration from Lund University and previously served as CFO of Boozt AB and a board member of Hövding AB.

Sandra Gadd, born in 1983, became CEO of Kjell Group in 2025. She holds an MSc in Business Administration from the University of Lund and previously worked as CFO at Boozt AB, an auditor at Deloitte, and on the boards of Hövding AB and Hemnet.

The Nomination Committee consists of representatives from the three largest shareholders and the Chairman of the Board, who convenes its first meeting.

Since 1988, Kjell Group has grown into a key player in everyday technology in the Nordic region. The company operates Kjell & Company online in Sweden and Norway, with 146 service points, and Av-Cables online in Denmark.

Kjell Group operates as an omni-channel platform with Kjell & Company offering service points and inventory in prime locations, while Av-Cables targets cost-conscious online customers. The group’s sourcing arm in China enables rapid product development and ensures product safety and quality.

Kjell Group’s corporate governance follows Swedish law, including the Companies Act and the Annual Accounts Act. As a company listed on Nasdaq First North Growth Market, it also adheres to Nasdaq’s emitter rules.

Dividends will account for at least 60% of annual profits, considering the company’s financial position, acquisition opportunities, and future outlook.

Kjell Group connects people and technology by combining electronics and commerce expertise to enhance technology’s societal benefits. The company aims to make electronics more accessible and understandable for all.