Béatrice Héricourt takes over as CEO of **La Redoute**, effective April 22. She will lead the company under the ownership of **Galeries Lafayette Group**, reporting to Nicolas Houzé, chairman of the board. Héricourt will operate from La Redoute’s headquarters in Roubaix.
French e-tailer **La Redoute** is shifting its strategy away from fashion toward home decoration amid declining online sales and weaker consumer spending. The company, owned by Galeries Lafayette, plans to streamline its product assortment to prioritize home-related offerings under its 2024–2027 strategic plan. La Redoute previously operated as a mail-order specialist before transitioning to e-commerce.
Galeries Lafayette has acquired full ownership of La Redoute, consolidating control over the French ecommerce retailer. The move follows a period of partial ownership and strategic restructuring within the retail group. La Redoute operates as a standalone online platform specializing in home and lifestyle products.
Galeries Lafayette is completing its full acquisition of La Redoute, an ecommerce platform. The retailer group already owned over 50% of La Redoute since 2017 and will increase its stake to 100% in the coming summer.
