Lative

Build capacity plans based on real productivity, ramp times, hiring plans and performance, not just headcount and quota. Connect bottom-up capacity with

Lative is a GTM planning and marketing intelligence platform that helps users meet company objectives profitably and efficiently.

Unlock real-time insights into sales capacity, performance, and profitability, empowering you to plan strategically and make faster, data-driven decisions with confidence.

Top-performing revenue operations teams use Lative to save time, enhance collaboration, and plan strategically to optimize sales capacity and drive profitable, efficient growth.

Lative provides insights on efficient go-to-market planning and decision-making.

Lative acquires Mperativ to build the first unified GTM planning and execution platform, bringing marketing intelligence and sales planning together in one connected model

Lative acquires Mperativ's Marketing Intelligence in April 2026, connecting the CMO's demand data to the CRO's capacity model on one shared foundation.

Seed funding investment fuels software to empower B2B revenue teams to connect sales plans to performance and costs in real-time.

Lative raises $7.5M to expand its AI-powered sales planning platform, giving teams real-time visibility, smarter modeling, and faster execution.

Pigment vs Anaplan vs Lative: how the modern modeling platform, the enterprise incumbent, and the capacity-first tool compare for sales planning in 2026.

This page compares Pigment and Lative for SaaS, contrasting a finance-grade modeling platform with a sales-capacity product.

Salesforce Sales Planning vs Lative: native CRM planning against a capacity-first tool that sets quota to ramp-adjusted capacity. How they compare in 2026.

This page compares seven commission and planning tools, including a capacity-first option that aligns quota with rep capacity.

Executives and the board use Lative to align revenue strategy with company goals through clear insights, effective governance, and proactive management of risks and opportunities.

High-impact sales leaders use Lative to accurately justify investment and hiring plans and adjust with agility to hit their targets.

Lative: Planning Done Right self-assessment results

Lative is a sales planning and decision intelligence platform that helps users meet company objectives profitably and efficiently.

Last updated: March 5, 2025