The LEGO Group releases its 2026 holiday campaign, showcasing 'The LEGO Holiday Workshop' as a festive setting for its toy sets. The ad highlights the creative process behind LEGO products, positioning them as ideal holiday gifts. Families explore the workshop’s magic to discover how sets are designed and built.
LEGO introduces its first-ever Godzilla set, a 5,363-piece model from the *LEGO Ideas* line, based on Legendary’s *Monsterverse* franchise. The set marks the largest *LEGO Ideas* model ever released and pays tribute to the iconic character. The collaboration merges LEGO’s creativity with the *Monsterverse* brand’s legacy.
LEGO® Friends introduces three new sets, set to launch on **1 January 2027**. The reveal occurs at the **Unicorn Café pop-up** in London’s Potters Fields Park, open for fans from **29–31 October 2026**. Free tickets are available for attendees.
The LEGO Group and DAFT PUNK™ launch a cross-brand partnership introducing Daft Punk’s iconic robots into LEGO sets. The collaboration spans products, digital content, and brand experiences, merging music, culture, and creative communities. Both brands aim to inspire fans through shared creativity and experimentation.
