Premium Activewear
Provider Levi'slevistrauss.com$623.3M disclosed funding · Public
Founded 1853
Sells To Consumers
Pricing Model Transactional
Ownership Public

Beyond Yoga designs premium buttery-soft activewear and athleisure as a brand within Levi Strauss & Co.
Beyond Yoga is an active lifestyle brand founded in 2006 and acquired by Levi Strauss & Co. in September 2021. It offers premium activewear, athleisure, and loungewear built around body positivity and inclusive sizing, with signature fabrics such as Spacedye.
The brand sells through its e-commerce site, owned retail stores across the United States, and wholesale accounts, positioning itself as a premium everyday activewear line within the Levi Strauss & Co. portfolio.
| Attribute | Premium Activewear | Athletic Apparel | Premium Activewear | |
|---|---|---|---|---|
| Provider | ||||
| Founded | 1853 | 1998 | 2007 | |
| Sells To | Consumers | Consumers | — | |
| Pricing Model | Transactional | Transactional | — | |
| Ownership | Public | Public | — |
Provider Levi'slevistrauss.com$623.3M disclosed funding · Public
Founded 1853
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider 
Founded 1998
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider 
Founded 2007
Sells To —
Pricing Model —
Ownership —


Beyond Yoga sells premium activewear and lifestyle apparel in inclusive sizing for everyday movement.


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