Levi Strauss Signature is a brand line of Levi Strauss & Co. that offers authentic style and heritage to a broad consumer audience. The line focuses on timeless denim, versatile essentials, and unique stretch fabrics designed for straightforward comfort and quality.
Positioned as an accessible extension of the Levi's brand, Levi Strauss Signature distributes through value-oriented retail channels, including a long-standing relationship with Walmart, making classic denim and casual apparel widely available.

Levi Strauss Signature offers authentic Levi's heritage denim and casual apparel through value-oriented retail channels.

Old Navy
oldnavy.gap.com

Fast-Fashion Apparel
www2.hm.com

Target — Family Apparel
target.com

Young Adult Casual Apparel Retail

Uniqlo — Casual Apparel
uniqlo.com

Casual Apparel Retail
gap.com

Athleta
athleta.com

Banana Republic
bananarepublic.com

Premium Activewear

Vuori — Athletic Apparel
vuoriclothing.com

Nike — Athletic Footwear and Apparel
nike.com

Lululemon — Athletic Apparel
shop.lululemon.com

Premium Casual Apparel Retailer
jcrew.com

Classic Menswear
brooksbrothers.com

Women's Contemporary Workwear
anntaylor.com
| Attribute | Levi Strauss Signature — Value Apparel | Old Navy | Fast-Fashion Apparel | Target — Family Apparel | Uniqlo — Casual Apparel | Casual Apparel Retail | Athleta | Banana Republic | Vuori — Athletic Apparel | Nike — Athletic Footwear and Apparel | Lululemon — Athletic Apparel | Premium Casual Apparel Retailer | Classic Menswear | Women's Contemporary Workwear | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Provider | |||||||||||||||
| Founded | 1853 | 1969 | 1947 | 1902 | 1984 | 1969 | 1969 | 1969 | 2013 | 1964 | 1998 | 1983 | 1818 | 1954 | |
| Sells To | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | |
| Pricing Model | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | |
| Ownership | Public | Public | — | Public | — | Public | Public | Public | Private, Venture Capital | Public | Public | — | — | — |
Provider
Levi'slevistrauss.com$623.3M raised · Public
Founded 1853
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider
Gapgapinc.com$0 raised · Public
Founded 1969
Sells To Consumers
Pricing Model Transactional
Ownership Public
Founded 1947
Sells To Consumers
Pricing Model Transactional
Ownership —
Provider
Targettarget.com$0 raised · Public
Founded 1902
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider
Uniqlouniqlo.com$0 raised
Founded 1984
Sells To Consumers
Pricing Model Transactional
Ownership —
Provider
Gapgapinc.com$0 raised · Public
Founded 1969
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider
Gapgapinc.com$0 raised · Public
Founded 1969
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider
Gapgapinc.com$0 raised · Public
Founded 1969
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider
Vuorivuoriclothing.com$445M raised · Late Stage Private
Founded 2013
Sells To Consumers
Pricing Model Transactional
Ownership Private, Venture Capital
Provider
Nikenike.com$0 raised · Public
Founded 1964
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider
Lululemon Athleticacorporate.lululemon.com$0 raised · Public
Founded 1998
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider
J.Crewjcrew.com$0 raised
Founded 1983
Sells To Consumers
Pricing Model Transactional
Ownership —
Provider
Brooks Brothers$325M raised · Acquired Subsidiary
Founded 1818
Sells To Consumers
Pricing Model Transactional
Ownership —
Provider
Ann Tayloranntaylor.com$0 raised · Acquired Subsidiary
Founded 1954
Sells To Consumers
Pricing Model Transactional
Ownership —