Levi's offers Premium Activewear
ProductCurrently Offered
Beyond Yoga designs premium buttery-soft activewear and athleisure as a brand within Levi Strauss & Co.
Beyond Yoga is an active lifestyle brand founded in 2006 and acquired by Levi Strauss & Co. in September 2021. It offers premium activewear, athleisure, and loungewear built around body positivity and inclusive sizing, with signature fabrics such as Spacedye.
The brand sells through its e-commerce site, owned retail stores across the United States, and wholesale accounts, positioning itself as a premium everyday activewear line within the Levi Strauss & Co. portfolio.
Beyond Yoga designs premium buttery-soft activewear and athleisure as a brand within Levi Strauss & Co.
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Nike — Athletic Footwear and Apparel
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Athleta
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Target — Family Apparel
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Vuori — Athletic Apparel
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Casual Apparel Retail
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Women's Contemporary Workwear
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Uniqlo — Casual Apparel
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Fast-Fashion Apparel
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Levi Strauss Signature — Value Apparel
| Attribute | Premium Activewear | Lululemon — Athletic Apparel | Nike — Athletic Footwear and Apparel | Athleta | Target — Family Apparel | Vuori — Athletic Apparel | Banana Republic | Casual Apparel Retail | Old Navy | Premium Casual Apparel Retailer | Classic Menswear | Women's Contemporary Workwear | Uniqlo — Casual Apparel | Fast-Fashion Apparel | Levi Strauss Signature — Value Apparel | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Provider |  Levi'slevistrauss.com$623.3M raised · Public |  Lululemon Athleticacorporate.lululemon.com$0 raised · Public |  Nikenike.com$0 raised · Public |  Gapgapinc.com$0 raised · Public |  Targettarget.com$0 raised · Public |  Vuorivuoriclothing.com$445M raised · Late Stage Private | Gapgapinc.com$0 raised · Public | Gapgapinc.com$0 raised · Public | Gapgapinc.com$0 raised · Public |  J.Crewjcrew.com$0 raised |  Brooks Brothers$325M raised · Acquired Subsidiary |  Ann Tayloranntaylor.com$0 raised · Acquired Subsidiary |  Uniqlouniqlo.com$0 raised |  H&Mhm.com$0 raised | Levi'slevistrauss.com$623.3M raised · Public | |
| Founded | 1853 | 1998 | 1964 | 1969 | 1902 | 2013 | 1969 | 1969 | 1969 | 1983 | 1818 | 1954 | 1984 | 1947 | 1853 | |
| Sells To | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | Consumers | |
| Pricing Model | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | Transactional | |
| Ownership | Public | Public | Public | Public | Public | Private, Venture Capital | Public | Public | Public | — | — | — | — | — | Public |
Provider Levi'slevistrauss.com$623.3M raised · Public
Founded 1853
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider Lululemon Athleticacorporate.lululemon.com$0 raised · Public
Founded 1998
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider Nikenike.com$0 raised · Public
Founded 1964
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider Gapgapinc.com$0 raised · Public
Founded 1969
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider Targettarget.com$0 raised · Public
Founded 1902
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider Vuorivuoriclothing.com$445M raised · Late Stage Private
Founded 2013
Sells To Consumers
Pricing Model Transactional
Ownership Private, Venture Capital
Provider Gapgapinc.com$0 raised · Public
Founded 1969
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider Gapgapinc.com$0 raised · Public
Founded 1969
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider Gapgapinc.com$0 raised · Public
Founded 1969
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider J.Crewjcrew.com$0 raised
Founded 1983
Sells To Consumers
Pricing Model Transactional
Ownership —
Provider Brooks Brothers$325M raised · Acquired Subsidiary
Founded 1818
Sells To Consumers
Pricing Model Transactional
Ownership —
Provider Ann Tayloranntaylor.com$0 raised · Acquired Subsidiary
Founded 1954
Sells To Consumers
Pricing Model Transactional
Ownership —
Provider Uniqlouniqlo.com$0 raised
Founded 1984
Sells To Consumers
Pricing Model Transactional
Ownership —
Founded 1947
Sells To Consumers
Pricing Model Transactional
Ownership —
Provider Levi'slevistrauss.com$623.3M raised · Public
Founded 1853
Sells To Consumers
Pricing Model Transactional
Ownership Public