Founded in 1994, Life is Good is a lifestyle brand dedicated to spreading the power of optimism through its wide range of apparel, accessories, and home decor products. The company's core mission is to inspire people to focus on the good in their lives, while its vision is to create a world where everyone can embrace a positive outlook. Life is Good offers products such as tees, hoodies, sleepwear, hats, and home decor items, targeting customers in the United States and Canada.
Notable figures associated with Life is Good include its founders, brothers Bert and John Jacobs. The company has achieved significant milestones, including widespread brand recognition and a loyal customer base. Life is Good has also made a substantial social impact through its charitable arm, the Life is Good Kids Foundation, which supports children in need. The brand's emphasis on optimism and quality has solidified its place in the market as more than just an apparel company but as a movement promoting positivity.