LiftLab

LiftLab’s Agile Marketing Mix Modeling platform isolates cost dynamics from consumer response to optimize marketing spend decisions.

LiftLab’s AI marketing analytics platform supports measurement, forecasting, incrementality, and ROI optimization.

LiftLab’s incrementality testing platform conducts auditable geo experiments, integrates causal proof into its Agile MMM via the Trust Engine, and refines response curves for improved budgeting.

LiftLab provides real-time MMM insights by combining econometric modeling with daily platform signals for performance optimization and immediate trend detection.

The LiftLab Blog provides expert insights on marketing mix modeling, incrementality testing, media measurement, experimentation, ROI optimization, and data-driven growth.

Case studies demonstrate how LiftLab uses mix modeling, experimentation, and optimization to deliver measurable impact.

Access LiftLab's marketing analytics resources to deepen expertise in mix modeling, experimentation, optimization, and data-driven decision making.

LiftLab provides simple explanations of key marketing measurement terms, including MMM, incrementality, attribution, and performance metrics to support better decision-making.

LiftLab is honored to make the 2024 Deloitte Technology Fast 500 list, recognizing the fastest-growing companies across tech for the past 30 years.

LiftLab + Alloy.ai connects real-time retail POS data with full-funnel measurement so brands can link media spend to in-store sales and incremental ROAS.

Details on LiftLab’s strategic partnership with iProspect to expand analytics, measurement, and media planning capabilities.

LiftLab and Stellair collaborate to unlock full-funnel media planning and accelerate insight-to-execution in digital media.

Join LiftLab to help build the future of Agile MMM, causal measurement, and marketing intelligence.

A feature-by-feature comparison of Meta Robyn, an open-source MMM tool, and LiftLab's managed full-funnel MMM platform, for teams weighing build versus buy.

Bala Kandula, Co-Founder and Chief Product Officer at LiftLab, shares expertise in marketing mix modeling, incrementality testing, product architecture, and long-term brand measurement.

Meet Dr. Dirk Beyer, Chief Data Scientist at LiftLab, with expertise in marketing mix modeling, causal inference, experimentation design, model calibration, and AI-driven marketing analytics.

LiftLab helps brands drive growth through marketing mix modeling, incrementality, and experimentation, backed by an enterprise-focused platform.

LiftLab hosts industry events, webinars, and conferences on marketing mix modeling, incrementality, and data science for smarter marketing decisions.

The LiftLab CEO explains the company’s philosophy behind its name and approach to marketing measurement.

LiftLab serves as a trusted MMM platform for CMOs and finance teams, combining real-time insights, incrementality testing, and scenario planning for budget decisions.

LiftLab’s platform delivers measurable ROI and real-time optimization through marketing mix modeling and experimentation.

LiftLab offers demos, support, and tailored solutions through its expert team.

LiftLab shares conversations and insights on marketing measurement, MMM, and incrementality to help teams make smarter decisions with confidence.

LiftLab connects Agile MMM and incrementality testing to translate marketing spend into measurable growth for board and CFO review.

LiftLab’s Customer Data Processing Addendum outlines terms for platform usage, subscriptions, and data protection laws.

LiftLab uses trusted subprocessors to ensure data security, privacy, and compliance for its platform and users.

LiftLab’s Privacy Policy details how it collects, uses, and protects personal information for its marketing analytics and experimentation platform.

LiftLab introduces **PlatformSense**, a real-time intelligence platform that enables **marketing mix models (MMMs)** to analyze and react to current data instead of relying on outdated metrics from three months prior. The tool aims to provide immediate insights for marketers, improving campaign adjustments and performance tracking.

Jun 2026PR NewswireNews article

Alloy.ai and Liftlab have partnered to link consumer brands’ omni-channel media spending directly to in-store sales. The collaboration leverages real-time point-of-sale data from hundreds of retailers, enabling brands to measure marketing effectiveness more precisely. This integration helps optimize ad investments by correlating digital and offline campaigns with actual retail performance.

Feb 2026Yahoo FinanceNews article

Liftlab and Stellair are collaborating to streamline media planning by accelerating the transition from insights to execution in digital media. The partnership combines Liftlab’s full-funnel media planning expertise with Stellair’s AI-driven automation to improve operational efficiency. The goal is to reduce delays between measurement, experimentation, and forecasting insights and their application in media operations.

Sep 2025PR NewswireNews article

iProspect and LiftLab have formed a strategic alliance to combine iProspect’s digital media solutions with LiftLab’s Marketing Effectiveness platform. The partnership aims to enhance brands’ ability to analyze ad platform performance using advanced data-driven insights. Together, they address growing demand for rigorous evaluation of media effectiveness.

Jan 2025liftlab.comNews article