Burson acquires Limbik, integrating its **Decipher** platform—a cognitive AI tool—to enhance its AI-driven communications solutions. The move strengthens Burson’s predictive intelligence capabilities for client campaigns.
Burson, a global communications agency specializing in reputation management, acquires Limbik Inc., a company focused on cognitive AI solutions. The move expands Burson’s AI capabilities to enhance client offerings in data-driven communications strategies. Limbik’s technology aligns with Burson’s mission to deliver measurable value through reputation and insights-driven services.
Burson acquires Limbik, integrating its AI technology for predicting how messages spread and are perceived across over 60 markets. The platform assesses virality and believability to refine communication strategies. The move consolidates Limbik’s tools into Burson’s in-house capabilities.
