Founded on February 28, 2019, LOUD is a Brazilian esports organization headquartered in São Paulo. The organization competes in popular games such as Free Fire, League of Legends, and Valorant. LOUD's core mission is to elevate the esports experience and foster a vibrant gaming community. Their vision includes becoming a global leader in esports while maintaining a strong connection with their fanbase. LOUD offers competitive gaming teams and content creation, focusing on engaging with audiences through social media and live events.
LOUD has garnered significant attention and investment from notable figures, including Vinícius Júnior, Bruno Oliveira, Jean Ortega, and Mathew Ho. The organization has achieved remarkable success, with their Valorant team winning the 2022 Valorant Champions and being named Best Esports Team at both the Esports Awards and The Game Awards. LOUD's impact is evident in their massive social media following, making them the most followed esports organization in Brazil and the second largest globally. Their partnerships with major brands like Itaú, Mentos, Samsung, TIM Brasil, and oBoticário further underscore their influence in the industry.