Missouri Star Quilt Company acquires LoveCrafts, a UK-based knitting and crochet pattern marketplace and ecommerce retailer. The private deal expands Missouri Star’s presence in the yarn industry, with a reported valuation in the tens of millions of pounds. LoveCrafts operates as a digital platform for yarn, patterns, and crafting supplies.
Lovecrafts, a UK-based homeware retailer backed by Highland Ventures and Balderton Capital, is in the process of finalizing its sale to the US-based Missouri Star Quilt Company. The transaction is expected to complete in the coming days, marking a shift in ownership for the brand.
LoveCrafts acquires Deramores, a knitting and crochet-focused website, from Ideal Shopping. The move expands LoveCrafts’ global platform for crafters by adding Deramores’ specialized content and audience.
LoveCrafts acquires WEBS, a Northampton, Massachusetts-based yarn retailer known as 'America’s Yarn Store'. The deal marks an expansion for the UK-based venture capital-backed startup into the U.S. yarn market. No financial details of the acquisition were revealed.
