Lusha

Lusha assembles its records from a contributing community of users, licensed third-party directories, publicly available information, and proprietary matching models, and cross-checks those inputs into a single profile rather than depending on one collection method.

The company publishes its own measurements of how quickly business contact data decays instead of citing an unattributed industry figure, holds SOC 2 Type II and a set of ISO certifications, and distributes the same database through a workspace, a browser extension, a developer API, and model-context-protocol connectors.

Lusha's own published research measures business contact data decaying at roughly twelve percent a year in the United States, so the records it supplies require verification at the point of use rather than being treated as permanently accurate.

Access is priced in credits and a telephone number costs more credits than an email address, which makes telephone-heavy outreach comparatively expensive, while the underlying data depends substantially on community contribution and licensed third-party directories.

Lusha positions verified business data as the input layer for AI-assisted go-to-market work, and distributes its database through model-context-protocol servers and connectors for third-party AI assistants rather than only through its own interface.

The company's published decay research frames continuous refresh and verification as a recurring requirement of the category, while independent comparisons place it against all-in-one platforms that bundle comparable records together with sequencing and workflow orchestration.

Lusha prices access on a freemium, credit-based model: a permanent no-cost tier provides a small monthly credit allowance, and paid subscriptions grant progressively larger annual credit pools.

Credits are consumed at different rates depending on which field is retrieved, annual billing is discounted against monthly billing, and unused monthly credits roll over within a cap while annual allowances are granted up front and reset when the term ends.