LUXEED
Part of Chery
LUXEED is an electric vehicle manufacturer owned by Chery and working with Huawei under the Harmony Intelligent Mobility Alliance.
LUXEED is an electric vehicle manufacturer owned by Chery and working with Huawei under the Harmony Intelligent Mobility Alliance.
LUXEED is the only one of the five HIMA brands manufactured with Chery, and no sister brand shares its premium sedan and SUV segment. The five HIMA brands share the same Huawei technology stack but differ in manufacturing partner and segment: AITO (Seres) builds SUVs, Luxeed (Chery) a premium sedan and SUV, Stelato (BAIC) an executive sedan, Maextro (JAC) the luxury flagship, and Shangjie (SAIC) a volume mid-size SUV.
Luxeed sells the S7 and R7, a premium mid-size sedan and SUV built with Chery. Within HIMA, Huawei co-defines the product, supplies the HarmonyOS cockpit and Qiankun ADS, and sells the cars through its own retail channels in China.
AITO sells the M5, M7, M8 and M9 SUVs in the mid-size to full-size luxury segment. Maextro sells the S800, a luxury flagship sedan built with JAC.
Shangjie sells the H5, a mid-size SUV in the volume segment built with SAIC. Huawei and its HIMA partners do not operate a European dealer network as of July 2026.
Source: auto-china.com
LUXEED wins customers as the EV brand jointly created by Huawei and Chery, operating an independent business unit responsible for the entire process of research and development, production, and sales.
LUXEED sold 90,493 vehicles in 2025, up 56% year-on-year, and in the first 9 months of 2026 its cumulative sales were 43,623 units, down 24.50% year-on-year.
Source: cnevpost.com
LUXEED positions itself as a premium electric vehicle marque owned by Chery and developed with Huawei under the Harmony Intelligent Mobility Alliance (HIMA), and the Luxeed S7 is a mid-size sedan on sale since 2023, offered as a battery electric vehicle. Luxeed cars went on sale in selected Chinese Huawei showrooms, along with other HIMA brands.
The Luxeed R7 is a mid-size coupe SUV on sale since 2024, offered as a battery electric or range-extended vehicle. The Luxeed RX, also sold as the Stormax, is a mid-size battery electric SUV on sale since 2026.
The V9 is the first MPV offered by any HIMA brand, with its name unveiled in December 2025 and a launch in the first half of 2026. Luxeed stated in October 2026 that it will enter overseas markets by 2027 without Huawei involvement in software and hardware, and announced a global line-up including the Llounge, a restyled V9, and the Stormax, a rebadged RX.
Source: en.wikipedia.org