Vivian Liu brought Making Auto Easy’s B2C product to four dealerships, and two signed up that day while asking to turn it into a B2B offering. The dealership feedback prompted a shift in the company’s direction from its initial consumer product.
Vancouver start-up Make Auto Easy helps women shop for cars, while founder Vivian Liu co-hosts the first Women’s Auto Show at the International Vancouver International Auto Show this week. Liu’s co-host role places the company’s founder at the debut of a women-focused event within the auto show.
Vivian Liu is creating Mae, an online car-buying experience for women. The platform offers more than 1,500 car combinations, with recommendations tailored to each buyer’s preferences and budget.
Making Auto Easy wins a Vancouver pitch competition held during the Startup Canada Tour. After a day of pitches, keynote speakers, and workshops, it competes for the grand prize against Bettertable.ca and Mindful Monk.
