Magic Labs Authentication
Provider 
Founded 2020
Sells To Enterprise
Pricing Model Recurring, Software, Usage-based
Ownership Private equity-backed, Venture-backed

Passwordless Web3 authentication via magic links supporting 20+ blockchains.
Magic Labs Authentication provides wallet-as-a-service infrastructure for web3 applications. The platform enables passwordless authentication and wallet creation through social logins and email-based verification.
As part of the Magic Labs ecosystem, it offers developer tools for embedding wallet functionality into applications without requiring users to manage private keys or seed phrases.
| Attribute | Magic Labs Authentication | Privy Onboarding | |
|---|---|---|---|
| Provider | |||
| Founded | 2020 | 2021 | |
| Sells To | Enterprise | Enterprises | |
| Pricing Model | Recurring, Software, Usage-based | Recurring | |
| Ownership | Private equity-backed, Venture-backed | Venture-backed |
Provider 
Founded 2020
Sells To Enterprise
Pricing Model Recurring, Software, Usage-based
Ownership Private equity-backed, Venture-backed
Provider 
Founded 2021
Sells To Enterprises
Pricing Model Recurring
Ownership Venture-backed


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Embedded wallets with social login and account abstraction infrastructure.


All-in-one web3 platform with embedded wallets, smart accounts, and contract deployment.


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Developer-first identity platform providing APIs and SDKs for passwordless authentication, session management, B2B identity, and fraud prevention.



Keyless MPC wallet with 3-factor authentication for consumer and business users.


Open-source wallet infrastructure with smart accounts, gas sponsorship, and policy engines.


Open-source platform that bundles user infrastructure including authentication, teams, payments, emails, analytics, webhooks, and admin tooling.



Enterprise-grade embedded wallet infrastructure for fintechs with security and compliance.


Wallet infrastructure for EVM, Solana, Bitcoin with hardware security


Stablecoin payment APIs and infrastructure for enterprises with compliance features.
MPC-based social login with one-click authentication and blockchain-agnostic support.

Embedded wallets with social login and account abstraction infrastructure.

All-in-one web3 platform with embedded wallets, smart accounts, and contract deployment.

TEE-based non-custodial embedded wallet infrastructure with sub-100ms signing latency.

Full-stack authentication and user management with drop-in UI components for web and mobile.

Developer-first identity platform providing APIs and SDKs for passwordless authentication, session management, B2B identity, and fraud prevention.

AuthKit is WorkOS's drop-in authentication UI with SSO, MFA, social login, and role-based access control.

Keyless MPC wallet with 3-factor authentication for consumer and business users.

Open-source wallet infrastructure with smart accounts, gas sponsorship, and policy engines.

Open-source platform that bundles user infrastructure including authentication, teams, payments, emails, analytics, webhooks, and admin tooling.

Nango Auth embeds OAuth and API-key credential management for SaaS integrations.

Enterprise-grade embedded wallet infrastructure for fintechs with security and compliance.

Wallet infrastructure for EVM, Solana, Bitcoin with hardware security

Stablecoin payment APIs and infrastructure for enterprises with compliance features.
