Magnomer's core mission is to enhance the recyclability of plastic packaging through innovative magnetic inks. Their vision focuses on promoting a circular economy by providing sustainable solutions for plastic waste. Magnomer's primary product, magnetizable coatings, significantly improves the sorting and recycling process of PET containers, making it easier to separate problematic labels. The company targets brands looking to meet sustainability goals and adhere to recycling guidelines.
Magnomer has achieved recognition for its technology by aligning with the APR Design Guide for Plastic Recyclability. Their magnetizable coatings have been demonstrated to improve the efficiency of recycling operations on a commercial scale. This innovation has positioned Magnomer as a key player in the sustainable packaging industry, contributing to more effective recycling processes and supporting brands in achieving their environmental targets.