Founded in Silicon Valley, Mall IQ focuses on developing indoor location-based mobile engagement and analytics software. The company's core mission is to empower banks, fintechs, and Buy Now Pay Later (BNPL) apps to increase customer activation and wallet-share by engaging card customers with relevant offers before their purchases. Mall IQ's vision is to enhance customer satisfaction while driving revenue growth for its clients through innovative location-based technology.
Notable affiliated people and investors include key figures from the tech and financial sectors, although specific names are not disclosed. Mall IQ has achieved significant milestones, such as a 26% increase in notification-to-activation rates for retail and payment apps, a 220% increase in purchase frequency for banking and wallet apps, and a 400% increase in notification-to-purchase rates for banking clients. These achievements underscore the company's impact on improving critical KPIs for its global clientele.