B2B Account-Based Marketing Services
Provider 
Founded —
Sells To —

Marcel Digital ABM Services is a managed B2B account-based marketing program.
Marcel Digital's ABM services target enterprise B2B revenue teams: ICP development and account prioritization from intent data, personalized campaign creative, and multichannel execution across search, paid media, email, content syndication, and direct outreach.
Engagements are managed agency work with account-level engagement tracking, pipeline and revenue-influence reporting, and continuous optimization, sold alongside the agency's analytics and web services rather than as software.
| Attribute | B2B Account-Based Marketing Services | Demand Generation | |
|---|---|---|---|
| Provider | |||
| Founded | — | 2011 | |
| Sells To | — | B2B, Brands |
Provider 
Founded —
Sells To —
Provider 
Founded 2011
Sells To B2B, Brands


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6sense Account-Based Marketing Platform coordinates account data, audience building and campaign orchestration for B2B marketing teams.

Account-based marketing platform helping B2B teams prioritize in-market accounts and connect programs to pipeline.

Account-based orchestration platform combining intent data, cross-channel campaigns, and sales activation for B2B pipeline growth.

CIENCE Demand Generation is a managed B2B demand program reported to meetings held.

ML Measurement is Madison Logic's cross-channel ABM measurement and attribution service that ties account engagement to pipeline and revenue.

One AI-native ABM platform unifying visitor identification, personalization, intent, ads, outbound and attribution.

INFUSE programs deliver B2B demand generation, account-based marketing, and lead nurturing for buying groups.

DemandScience Labs is the managed services team that plans and runs multi-channel campaigns for clients.
