MarketSharing, originally known as ToastyDeal, was founded with the mission to create a socially responsible discount marketplace for businesses. The company's vision is to enhance community well-being by integrating charitable contributions into everyday transactions. MarketSharing offers discounted deals to consumers while ensuring that a percentage of each purchase is donated to a charity chosen by the buyer. This unique approach not only helps businesses increase exposure and customer retention but also fosters a sense of community involvement and social responsibility.

Notable individuals affiliated with MarketSharing include its founders, whose commitment to social impact has driven the company’s mission. The startup has attracted investors interested in both profitable and socially responsible ventures. Key achievements include successfully differentiating itself from other social coupon sites by embedding charitable donations into its business model. The overall impact of MarketSharing has been significant in promoting corporate social responsibility and encouraging consumers to contribute to charitable causes through their everyday purchases.