Which advantages over its rivals hold up, and why are they hard to copy?
Its advantages over competing jarred sauces stem from recipe exclusions and the founder. The recipes omit citric acid, preservatives, added sugar, and seed oils and are non-GMO.
James Beard Award-winning restaurateur Scott Conant carried the sauce to supermarket shelves.
2Pricing Strategy
How does its pricing position it against rivals?
Martone Street sells a 24-ounce jar for $9.99 and a four-jar sampler bundle for $35.99, so the sampler lowers the cost of each jar.
The sampler bundle contains one jar of each of the four varieties. The sauces are available through the brand's own website.
3Product Overview
What does the product do for its buyer, and how is it delivered?
Martone Street delivers chef-developed Italian cooking to supermarket shelves as four jarred sauces sold singly or in a four-jar sampler bundle. Chef Scott Conant applied his Italian-rooted culinary expertise to launch this first product, a pasta sauce line, in grocery stores, comprising Signature Pomodoro, Campagna Marinara, Arrabbiata and Mediterranean-Style. The sauces are packaged in 24-ounce jars at $9.99 each, with a four-jar sampler bundle at $35.99.
The sauces are slow-simmered and need no added sugar. Signature Pomodoro combines ripe tomatoes, garlic, chili, basil and olive oil.
