Founded with a mission to preserve and promote traditional Mexican agriculture and culinary practices, Masienda offers a marketplace for heirloom corn, single-origin ingredients, cookware, and artisan-crafted home goods. The company collaborates with traditional farmers to grow and source high-quality ingredients and employs artisans to create durable and beautiful home products. Masienda aims to elevate the culinary experience by providing authentic, sustainable, and culturally significant products to a global market.

Notable figures associated with Masienda include its founder, Jorge Gaviria, who has been instrumental in building relationships with Mexican farmers and artisans. The company has garnered attention from prominent chefs and culinary enthusiasts, contributing to its reputation as a leader in the heirloom food movement. Key achievements include the successful launch of popular products like the Tortilla Starter Kit and the publication of "MASA: Techniques, Recipes and Reflections on a Timeless Staple." Masienda's impact is evident in its support for sustainable farming practices and the preservation of Mexican culinary heritage.