Måsøval

Måsøval handles harvesting and processing in-house to ensure fish welfare, handling routines, and final product quality.

Måsøval produces Atlantic salmon in Norway’s coastal waters, focusing on quality, precision, and environmental respect.

Måsøval’s integrated model ensures full control over the value chain, from harvesting and processing to distribution.

Måsøval controls the entire value chain—from roe to slaughter and sales—with fish health and sustainability at the forefront.

Måsøval manages the entire value chain—from roe to slaughter and sales—with fish health and sustainability as core principles.

Trond Tuvstein is CEO of Trym, a real estate and construction company. He also serves as director of Norbit ASA and Norges Sjømatråd AS. Previously, he was CFO of SalMar ASA (2013–2019) and head of investor relations. Tuvstein has experience in accounting, including partner roles at PwC and Systemrevisjon. His expertise includes financial reporting, strategy, financing, and mergers and acquisitions.

Måsøval operates as a team, with every role contributing to shared goals, whether on-site, in production, or in the office.

Since its founding in 1973, Måsøval’s employees have worked closely with nature to raise salmon in harmony with Norway’s coastal environment.

Måsøval prioritizes fish health and welfare to ensure high-quality salmon production and long-term sustainability.

In 1973, Edvin Måsøval and his sons, Bjørn and Karsten, founded Måsøval Fiskeoppdrett AS, pioneering aquaculture near their home on Frøya. Their dedication and vision grew the family business into a key player in Norway’s aquaculture industry.

Måsøval AS is a Norwegian aquaculture company focused on sustainable fish farming since 1973, prioritizing nature’s balance and expertise.

Måsøval leads in sustainable salmon farming, rooted in Norwegian coastal culture and focused on quality, environment, and fish welfare.

Måsøval reports a third-quarter seaweed harvest of **8,656 tonnes**, with **Region Mid** contributing the largest share at **3,797 gross weight tonnes (GWT)**. Co-location sites and **Region West** follow with **2,667 GWT** and **2,191 GWT**, respectively. The figures are based on the company’s Oslo Børs filing.

Oct 2026Salmon BusinessNews article

The Måsøval family sells their aquaculture company to SalMar amid major shifts in Norway’s seafood industry. Lars Måsøval attributes the decision to evolving market conditions and operational challenges in the sector. The transaction reflects broader consolidation trends within Norwegian aquaculture.

Jul 2026WeAreAquacultureNews article

The Måsøval family sells control of their Norwegian salmon farming business to SalMar, citing decades of industry pressures. Tax burdens and shifting market dynamics prompted the decision to transfer ownership. The move marks the end of a long-standing family operation in aquaculture.

Jul 2026Salmon BusinessNews article

SalMar acquires a 70% stake in Norwegian salmon farmer Måsøval for approximately €303 million. The transaction consolidates two major players in Norway’s aquaculture sector under a single ownership structure. The deal reflects strategic expansion in salmon farming operations.

Jul 2026Salmon BusinessNews article