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Mattel
AddedFeb 15, 2024
UpdatedJun 28, 2026
Mattel

Mattel

Public

Mattel, Inc.: A global leader in designing, manufacturing, and marketing diverse children's toys.

HQ
El Segundo, CA, US
Founded
1945
Overview
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Employees
Website

Founded in January 1945 by Harold Matson, Ruth Handler, and Elliot Handler in Los Angeles, California, Mattel, Inc. is a global leader in designing, manufacturing, and marketing a diverse range of children's toys. The company's core mission is to create innovative products that inspire, entertain, and develop children through play. Mattel's extensive product lineup includes branded fashion dolls like Barbie, infant and preschool products, toy cars such as Hot Wheels, action figures, and plush toys. The company serves a worldwide market, selling its products to retailers and directly to consumers.

Notable figures associated with Mattel include Ynon Kreiz, the chairman and CEO, and Steven Totzke, the president and CCO. The company is publicly traded on Nasdaq under the ticker symbol MAT and is a component of the S&P 400. Key achievements include multi-year agreements with SpaceX to produce toys and collectibles and partnerships with Skydance Media to develop live-action motion pictures based on their Matchbox brand. Mattel's impact is significant in the toy industry, continually innovating and expanding its product offerings to maintain its position as a market leader.

Mattel - Similar Companies

Hasbro logo

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Mattel - Quick Facts

Who are Mattel's competitors?

Companies similar to Mattel include Hasbro, Toys R Us, Mego and MG Collectibles and Toys.

When was Mattel founded?

Mattel was founded in 1945.

Where is Mattel's headquarters located?

Mattel's headquarters is located in El Segundo, CA, US.

How many employees does Mattel have?

Mattel has 33,900 employees as of Feb 6, 2024.

Mattel - Classification

Ownership
  • Public
Geographic Exposure
  • Global
Revenue
  • Transactional
Main Product
  • Dolls
  • Toys
Tags
  • eCommerce
  • Retail
Unique IDs
  • secCik: 0000063276
  • ticker: MAT
NAICS
  • 330000Manufacturing
  • 339000Miscellaneous Manufacturing
  • 339900Other Miscellaneous Manufacturing
  • 339930Doll, Toy, and Game Manufacturing
SIC
  • 3942Dolls and Stuffed Toys
  • 3900Miscellaneous Manufacturing Industries
  • 3940Dolls, Toys, Games And Sporting And Athletic Goods
Show 2 more industry codes
SIC
  • 4000Railroad Transportation
  • 3944Games, Toys, And Children's Vehicles, Except Dolls And Bicycles