Mediaprobe

Mediaprobe helps determine optimal ad placement and advertising effectiveness.

Mediaprobe offers content optimization, which the page says can translate to higher-value content.

The company provides insights from Emotional Impact Measurement to media organizations, advertisers, and brands.

Mediaprobe provides sponsorship measurement and optimization beyond exposure.

Ten industry voices discuss 2025 predictions for shifts in media creation, sharing, consumption, and measurement.

Part 1 of the Christmas Ads 2023 tracker features five USA ads that resonated with audiences and gave brands an emotional boost.

Part 2 of the Christmas Ads 2023 tracker features five UK Christmas ads that resonated with audiences.

The page describes how Ninja Warrior UK's Season 6 premiere used viewer engagement to optimize ad placement and sponsorships.

The page provides information about Mediaprobe, its values, and careers.

Mediaprobe offers solutions and handles inquiries about support for media decisions.

Mediaprobe captures real-time emotions with GSR, delivering the Emotional Impact Score to boost media effectiveness and ad engagement

Mediaprobe states that it is committed to complying internationally with data protection laws, regulations, and rules.

Mediaprobe reserves the right to modify, at any moment, without prior announcement, the present Terms and Conditions for the Use of this Website, publishing

Mediaprobe presents a case study showing that shorter, better-placed ad breaks improved emotional engagement on a Portuguese television program. Presented at CIMM Summit 2024, the study reports a 16% increase in content EIS and a 6% increase in advertising EIS, alongside a 53% increase in average unaided ad recall.

Oct 2024News article

The Euro 2024 final is measured for emotional response across Portugal, the UK, and the USA. Ollie Watkins’s semi-final goal records 6,030 EIS, described as the highest emotional response ever observed in televised history; Portugal records 675 EIS and the UK 560 EIS.

Aug 2024News article

Mediaprobe and Bauer Media Audio Portugal partner to measure emotional responses at live events, testing their approach at Radio Comercial’s Lisbon anniversary concert. The show’s emotional impact equals 12 rollercoaster rides, with four moments recording average EIS scores above 1,000 points and exceeding benchmarks for television and live events.

Jun 2024 · PR NewswireNews article

Mediaprobe, formerly known as MindProber, rebrands to reflect its neuroscientific media measurement offering. The firm uses skin response data to calculate an engagement metric and says the rebrand signals its focus on next-generation measurement across all media.

Jun 2023 · Research LiveNews article