Mercato, founded in 2015 by Bobby Brannigan, is a U.S.-based grocery marketplace dedicated to providing local delivery services in New York City and nationwide shipping. The company's core mission is to support local businesses by offering consumers a convenient online platform to purchase fresh, quality ingredients from neighborhood stores. Mercato's vision is to create a sustainable ecosystem where local grocers thrive and customers enjoy the convenience of online shopping. Their services include delivering products from butchers, bakeries, and produce markets directly to customers' doors.

Notable affiliated individuals include Bobby Brannigan, the founder, who has a background in e-commerce and a passion for supporting small businesses. Investors such as Greycroft and Loeb.nyc have backed Mercato, enabling its growth and expansion. Key achievements include successfully scaling their delivery services across major U.S. cities and establishing partnerships with top-rated local stores. Mercato's overall impact lies in its ability to bolster local economies while providing consumers with high-quality, locally-sourced groceries delivered conveniently to their homes.