Microsoft Bing
Provider 
Founded 1975
Sells To Enterprises, Small Business
Pricing Model SaaS, Transactional
Ownership Public
Microsoft Bing
Microsoft Bing is Microsoft’s web search service.
Microsoft Bing is Microsoft’s web search service.
Microsoft Bing is Microsoft's search service for finding web pages, images, videos, shopping results, maps, local information, and AI-assisted answers across Microsoft surfaces. It powers consumer search experiences on Bing.com and supports search entry points in Edge, Windows, Copilot, and other Microsoft products.
The service combines indexed web results, ranking systems, entity information, and conversational discovery features. It is positioned as a broad search and answer layer for people looking up information, comparing products, exploring places, and navigating online content.
| Attribute | Microsoft Bing | Brave Search | Google Search | Leap2 — Mobile Search App, Leap2 Search — Windows 8 Search App, Leap.it — Social Search Platform | |
|---|---|---|---|---|---|
| Provider | |  |  |  | |
| Founded | 1975 | 2015 | 1998 | 2011 | |
| Sells To | Enterprises, Small Business | Consumers | Consumers, Enterprise | Consumers | |
| Pricing Model | SaaS, Transactional | Advertising, Recurring, Software | Advertising, Recurring, Transactional | Recurring, Software | |
| Ownership | Public | Equity, Venture Capital | Public | — |
Provider
Founded 1975
Sells To Enterprises, Small Business
Pricing Model SaaS, Transactional
Ownership Public
Provider
Founded 2015
Sells To Consumers
Pricing Model Advertising, Recurring, Software
Ownership Equity, Venture Capital
Provider
Founded 1998
Sells To Consumers, Enterprise
Pricing Model Advertising, Recurring, Transactional
Ownership Public
Provider
Founded 2011
Sells To Consumers
Pricing Model Recurring, Software
Ownership —
DuckDuckGo — Private Search Engine
duckduckgo.com
