Founded in 2010 by Lauren Santo Domingo and Áslaug Magnúsdóttir, Moda Operandi is an online luxury fashion retailer based in New York City. The company's core mission is to empower women by allowing them to preorder full designer collections directly from runway shows. Moda Operandi hosts online trunk shows, enabling customers to secure high-fashion looks months in advance by placing a deposit, thus offering a unique shopping experience that bridges the gap between designers and consumers.
Notable figures associated with Moda Operandi include co-founders Lauren Santo Domingo, a prominent socialite and fashion editor, and Áslaug Magnúsdóttir, an experienced entrepreneur in the fashion industry. The company has attracted significant investment from top-tier venture capital firms such as New Enterprise Associates and LVMH. Key achievements include pioneering the online trunk show model and establishing a strong presence in the luxury fashion market. Moda Operandi has significantly impacted how high-end fashion is consumed, making exclusive designer collections more accessible to a global audience.
