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Yakiniku King Products, Competitors and Risks - aVenture Research

Products & Services/

Analysis

Monogatari offers Yakiniku King

Product

Yakiniku King is a table-order all-you-can-eat yakiniku restaurant that serves grilled meat staples and a broad side menu.

: Currently Offered

Research Notes

Yakiniku King grew its store count every year from 2022 through 2025, giving it a stronger recent expansion trajectory; it was one of three chains to post such annual gains across all four of those years, rising between July 2024 and July 2025 by 27 stores, or 8.3%.
Gyukaku's chain-store count declined by 23 stores, or 4.4%, in the twelve months to July 2025.
Yakiniku King's entry course starts at a higher published price than Gyukaku's 50-item offer, trading a higher listed entry price for a broader 58-item course. That 58-item all-you-can-eat course starts at 3,278 yen including tax, with prices varying by location.
Gyukaku's new 50-item all-you-can-eat course costs 3,058 yen including tax per person.
Yakiniku King serves all-you-can-eat yakiniku ordered from a touch panel at each table, with staff bringing the items to diners, and it lists three courses—the 58-item course, the King course, and the Premium course—that package different menu scopes.
Pork, chicken, seafood, vegetables, and dessert are served to diners at Yakiniku King.