Moove In Self Storage

Moove In Self Storage rents climate-controlled, drive-up, and vehicle storage units at self-service facilities across the eastern United States.

York, PA, US

Founded

1998

Competitive Advantages

Moove In Self Storage differentiates on a distinctive barn-style brand: facilities carry gambrel roofs, cow weathervanes, and cow-spot motifs that trace to the founding family's dairy farm, giving the chain a recognizable identity across its multi-state footprint. The company pairs that branding with a broad unit range, climate-controlled and drive-up options, and vehicle parking at many sites.

Operationally, the operator combines local management with centralized infrastructure from its York, Pennsylvania-based management group, including 24/7 online rental, online bill pay, and in-store moving and packing supplies. A nine-state footprint in the Northeast, Mid-Atlantic, and Midwest, backed by in-house development and construction capability within its management group, supports continued facility additions alongside acquisitions of existing storage properties.

Source: moovein.com

Memo

Moove In Self Storage operates as the customer-facing brand of a York, Pennsylvania storage platform led by founder John H. Gilliland, with facilities developed, acquired, and managed by the Investment Real Estate group of companies. Press reporting in 2025 put the brand at more than 80 facilities, and the company's own materials describe a footprint across nine states from Pennsylvania and Maryland to Iowa.

Two 2025 events shaped the platform's footprint: the opening of a 701-unit facility at 905 Belle Road in Red Lion, Pennsylvania, and the announced rebranding of 38 National Storage Affiliates-owned properties that had operated under the Moove In name to the iStorage brand, with the York-based manager continuing to run them. The brand continues to add newly built facilities and acquire existing portfolios, including a three-facility, 659-unit purchase in Rome, New York, in early 2025.