Morado

The page finances long-term investments and expenses (3 to 12 months).

A visionary woman founded Belier, a beauty industry brand with over 42 years of innovation and quality.

Morado provides flexible financial solutions for entrepreneurs and businesses in Colombia and Latin America.

The page covers credit study payment (IVA included).

This privacy policy ensures compliance with data protection laws.

Morado APP S.A.S. offers loans with interest rates within limits set by the Superintendencia Financiera.

Morado APP S.A.S. is a company legally established in Colombia with NIT 901560069-8.

Morado provides credit solutions that transform Latin America’s beauty industry by enabling businesses to shift from cash-based operations. The company supports entrepreneurs in accessing financing for inventory, tools, and services, fostering growth in the sector. Morado is one of ten winners of the **WeXchange Women STEMpreneurs Competition 2024**, an initiative by **IDB Lab** to boost women-led STEM ventures in the region.

Jan 2025LatamListNews article

FemSA Ventures invests in **Morado**, targeting Latin America’s beauty salon industry, which includes over 700,000 salons and a million related businesses. The region—particularly Brazil, Mexico, and Colombia—shows strong demand, with Colombia hosting one salon per 800 people. Despite its size, the sector lacks innovation, as **85% of salons still avoid digital tools**, leaving supply chain inefficiencies unresolved for decades.

Nov 2023FEMSA VenturesNews article

Latin American startups **Floki** and **Strike** secure seed funding from venture capital firms. **Morado** (Colombia), **InstaCasa**, and **Sofi** (Brazil) also raise early-stage capital this week. The investments highlight growing VC interest in the region’s digital and fintech sectors.

Apr 2022Bloomberg LíneaNews article

Morado, a Colombian startup, secures **$5 million** in funding to expand its salon digitization platform. The company plans to scale operations in **Colombia** and enter **Mexico** in 2024. Founded just two months prior, Morado targets automation and digital tools for beauty service providers.

Apr 2022ContxtoNews article