Morgan Stanley — Sales & Trading
Provider 
Founded 1935
Sells To Institutional
Pricing Model Fee-Based Revenue
Ownership Public

Morgan Stanley Sales and Trading provides institutional clients with equities, fixed income, and derivatives execution and market-making.
Morgan Stanley Sales and Trading connects institutional investors, corporations, and intermediaries to liquidity across equities, fixed income, currencies, commodities, and derivatives. The division provides execution, financing, prime brokerage, and risk management services through global sales coverage and electronic and voice trading channels.
Trading desks and strategists work alongside research and banking teams to support client flow, hedging, and portfolio transitions. Market-making and distribution capabilities span cash securities, structured products, and listed and over-the-counter derivatives used by asset managers, hedge funds, and corporate treasuries.
Goldman Sachs

Goldman Sachs — FICC and Equities
goldmansachs.com
JPMorgan Chase

J.P. Morgan — Markets
jpmorganchase.com
Adds products that compete with one of Morgan Stanley — Sales & Trading’s direct competitors but not with Morgan Stanley — Sales & Trading itself. They are shaded, and Linked Through names the direct competitor each one competes with.
| Attribute | Morgan Stanley — Sales & Trading | Goldman Sachs — FICC and Equities | J.P. Morgan — Markets | |
|---|---|---|---|---|
| Provider | ||||
| Founded | 1935 | 1869 | 1799 | |
| Sells To | Institutional | Institutional | Enterprises, Individuals | |
| Pricing Model | Fee-Based Revenue | Fee-Based Revenue | Fees, Transactional Commission | |
| Ownership | Public | Public | Public |
Provider 
Founded 1935
Sells To Institutional
Pricing Model Fee-Based Revenue
Ownership Public
Provider 
Founded 1869
Sells To Institutional
Pricing Model Fee-Based Revenue
Ownership Public
Provider 
Founded 1799
Sells To Enterprises, Individuals
Pricing Model Fees, Transactional Commission
Ownership Public