Movio is a cinema marketing analytics and campaign management software provider that began from the problem of empty cinemas. Its founding insight was that exhibitor data from loyalty programmes and online ticketing could segment audiences and improve results with distributors. Movio Cinema EQ is its data analytics and campaign management solution for cinemas, Movio Media is a studio marketing solution built for film studio marketers, and Movio Research is its theatrical audience research platform.
Movio's propensity algorithm analyses past audience behaviour to predict how likely an audience is to watch a given movie, and its software links campaign performance to actual ticket purchases, differentiating the company by that mechanism.
Movio provides cinemas Movio Cinema EQ, a marketing analytics and campaign management solution linking campaign performance to actual ticket purchases.
