My Open Road is a mobile application designed to promote energy conservation through a social competition framework. The app encourages users to adopt energy-efficient transportation methods by rewarding them with scores and perks based on their travel choices. It supports various modes of transportation, including telework, cycling, walking/running, skateboarding, and electric cars. The core mission is to make saving energy a fun and engaging daily activity while fostering a community focused on sustainable living.

The app's patent-pending technology can detect different transportation mechanisms and calculate a Social Responsibility Score (SRS) for each activity. This innovative approach has made My Open Road a unique player in the energy conservation and gamification market. By turning everyday travel into a game, the company has successfully raised awareness about sustainable practices and motivated users to make environmentally friendly choices in their daily commutes.