Founded with the mission to maximize the value of physical assets, myTurn offers a platform for easy rental, sharing, and tracking of tools, equipment, and other resources. The company envisions a world where access to necessary items is more sustainable and cost-effective than ownership. Their services cater to cities, universities, enterprises, and non-profits, enabling them to create Libraries of Things, manage bike-sharing programs, and optimize internal equipment use.

This approach not only reduces waste but also generates additional revenue from underutilized assets.nnmyTurn has gained traction with notable affiliations including city governments and educational institutions. The platform's key achievements include successful implementations of Libraries of Things in various cities and streamlined asset management for universities. By promoting a sharing economy, myTurn has significantly impacted how communities and organizations manage their resources, fostering sustainability and economic efficiency.