Sports media consumption is shifting to short-form, mobile-first clips discovered on social platforms. Industry data cited by Narrative shows that 90% of Gen Z consumes sports content on social media and 62% discovers teams and players through short-form video.

Narrative targets broadcasters, leagues, colleges, high schools, and post-production teams that need to scale highlight output while reducing manual editing time. The company also plans to release video editing and clipping APIs for business integrations.

Narrative's platform works directly from broadcast footage without requiring game logs, play-by-play data, or manual tags. It produces publish-ready 9:16 highlights in under 30 seconds and focuses on the post-play emotional moments, such as celebrations and crowd reactions, that are more likely to perform on social media.

For professional editors, the product adds natural-language search across terabyte-scale footage, automatic b-roll, stringouts, batch edits, and an in-browser editor with direct posting to major social platforms, reducing reliance on traditional offline editing suites.

Narrative uses an enterprise SaaS model with custom pricing. Its public pricing page is contact-sales oriented, targeting broadcasters, leagues, and large post-production teams that need scalable video output.

The Y Combinator launch post indicates professionals at corporate post-production teams, wedding videographers, and sports teams already use the platform, and the team plans to release video editing and clipping APIs for businesses.