Neat

Classic style with the perfect performance. The Black Sweat Defender Henley Shirt features sweat-proof fabric for all-day dryness.

The blue Sweat Defender Crew features sweat-resistant fabric and a comfortable fit.

The green Sweat Defender Crew wicks away sweat and keeps users dry.

Perspiration regulates body heat continuously, not just during physical activity or stress.

Moisture-wicking fabrics reduce and remove sweat before it causes stains and odors.

Neat offers a free shirt referral program, giving customers $25 off their next order when a friend purchases.

Neat outlines return policies and care instructions for shirts and undershirts.

Neat anti-sweat shirts combine fabric and moisture-wicking technology to prevent visible sweat.

Neat Apparel website privacy policy.

DryCo, Inc. aims to improve digital accessibility for all users, including those with disabilities.

Neat provides simple, fast returns and exchanges for U.S. and international customers.

Neat Apparel conducts a mock *Shark Tank* pitch as part of its *Shark Tank Chronicles* series. The post examines why their presentation failed to secure investor interest, offering insights into the challenges of pitching a startup. The company reflects on execution and strategy in high-pressure investor settings.

Nov 2026Neat™ | Sweat-Proof ApparelNews article

Seattle-based **Neat** secures a **$400,000 investment** from *Shark Tank* investor **Lori Greiner** for a **15% stake**, plus royalties per order. The company’s patented **‘Sweat Maze’ technology**—originally developed for military and first responders—absorbs and redistributes moisture to prevent sweat visibility. Founded in **2024** by **Jim Huffman (CEO)** and **Tyler Stelter (COO)**, Neat achieved **300% sales growth in 2025** ($700K) and projects **$1.5M–$2M in 2026**, scaling via Instagram/Facebook ads. The brand remains profitable (15% margin) and direct-to-consumer, with no retail or Amazon presence. *Shark Tank* exposure drove a **20x traffic spike** and record sales during the airing.

Nov 2026GeekWireNews article

Neat Apparel accidentally secured a spot on *Shark Tank* after the founder forgot to delete a Google Form submission. The form was intended for internal use but remained active, allowing public submissions. This oversight led to the company being considered for the show’s pitch process.

Nov 2026Neat™ | Sweat-Proof ApparelNews article

Jim Huffman pitches Neat Apparel, a company specializing in sweat-hiding T-shirts, on *Shark Tank* in an upcoming episode. The product targets customers seeking moisture-wicking and odor-control apparel. Huffman, a University of Kansas business alum, aims to expand Neat’s reach nationally through the show’s exposure.

Oct 2026Startland NewsNews article