NeuroSpire, founded in 2011 and headquartered in Durham, North Carolina, is a software company specializing in neuromarketing. The company's core mission is to make brain-imaging-based market research accessible and affordable. NeuroSpire offers a technological platform that utilizes electroencephalography (EEG) to conduct neuromarketing studies, enabling businesses to gain deeper consumer insights by directly measuring brain activity. Their services are aimed at market researchers seeking to enhance traditional methods with advanced neuroscience techniques.

Notable figures associated with NeuroSpire include its founders and early investors who have backgrounds in both neuroscience and technology. The company has achieved significant milestones in making EEG technology more user-friendly and cost-effective for market research purposes. NeuroSpire's impact is evident in its ability to provide more nuanced consumer data, thereby helping companies better understand emotional engagement and decision-making processes. This innovation has positioned NeuroSpire as a key player in the evolving field of neuromarketing.