New Generation
New Generation builds AI-native commerce storefronts that let brands serve human shoppers and AI agents from one catalog.
- Private company
- San Francisco, CA, USUnited States
New Generation builds AI-native commerce storefronts that let brands serve human shoppers and AI agents from one catalog.
new-gen.aiCrawled Nov 4, 2026
Keep up to date with the latest insights and news from New Generation.
How AI is Changing the Path to Purchase
Kepler makes e-commerce sites and catalogs natural-language ready, so brands can convert AI-referred customers and agent traffic with conversational storefronts, agent-readable catalogs, and live AI insights.
The web was built for clicks. The new internet runs on conversations.
A new kind of AI for commerce.
Two unnamed AI startups are suing over identical brand names, setting a legal precedent for trademark rights in AI-driven companies. The dispute examines whether AI-driven businesses can claim exclusive rights to branding under intellectual property law. The case may clarify how courts interpret trademark conflicts in emerging tech sectors.
Jul 2026Domain Name Wire | Domain Name NewsNews article
Jonathan Arena explores how AI reshapes interface design, tracing evolution from physical controls to touchscreens and questioning future design education. His work examines the implications of AI-driven medium shifts for design principles and curricula. Arena’s research stems from an unfinished book on interfaces, probing what design schools should prioritize in an era of intelligent systems.
Mar 2026designerfounders.substack.comNews article
New Gen introduces **Kepler**, an AI-powered platform enabling retailers to build agent-ready and conversational websites. The platform features an intelligence layer for retailers to manage AI product recognition and debuts the first **AI Agent Score**, measuring agent performance on retail sites. Kepler aims to enhance AI-driven customer interactions through structured product control and benchmarking.
Nov 2025PR NewswireNews article
New Generation launches an AI-native storefront platform supporting agentic commerce. The system enables secure AI-initiated transactions, integrating AI infrastructure with retail operations. This marks a step toward autonomous purchasing workflows for businesses.
Jul 2025Retail Customer ExperienceNews article