Founded with the mission to save lives through financial incentives, New Incentives focuses on encouraging Nigerian mothers to immunize their infants against deadly diseases. The organization implements cash transfer programs that directly reward mothers for vaccinating their children, aiming to increase immunization rates and improve public health outcomes. By targeting underserved communities in Nigeria, New Incentives addresses both health and economic challenges, ensuring that more children receive essential vaccinations.

Notable figures affiliated with New Incentives include its founders and key health experts who have contributed to its strategic direction. The organization has received support from prominent global health investors and philanthropic entities. Key achievements include significant increases in immunization rates in targeted regions and recognition from health organizations for its innovative approach. Overall, New Incentives has made a substantial impact on public health in Nigeria by combining financial incentives with essential healthcare services.