
New Wave Group designs, acquires and develops brands and products in the corporate, gifts and home furnishing sectors.
nwg.seCrawled Nov 10, 2026
Clique is a vast collection of high quality basic garments and accessories - probably Europe's strongest promo concept - viable in a wide range of occasions and activities. Clique is distinguished by a large span of colours and sizes for both men and women.
New Wave Group AB today published the Annual Report for 2025 on www.nwg.se.
New Wave Group designs, acquires, and develops brands and products in corporate, gifts, and home furnishings, coordinating operations across design, purchasing, marketing, warehousing, and distribution.
New Wave Group has a vision of sustainable growth where business solutions are both economically beneficial and sustainable from a social and environmental perspective.
Kungsportsavenyen 10, SE-411 36 Göteborg SWEDEN info@nwg.se
New Wave Group AB (publ) collects and processes personal data when contacted through the website, email, phone, or other methods.
New Wave Group acquires Uhlsport GmbH to combine Craft Sportswear’s club distribution network with Uhlsport’s established federation partnerships. The deal targets a broader team sports market presence amid ongoing consolidation in club sports distribution. Both brands will integrate their operations to strengthen their combined offerings for team athletes and clubs.
Aug 2026Sporting Goods IntelligenceNews article
New Wave Group reports Q2 2026 growth driven by strategic acquisitions and customs refund processes. The company expands its market reach through targeted acquisitions while leveraging customs refund mechanisms to bolster financial performance. These initiatives contribute to operational scaling and revenue enhancement.
Aug 2026Investing.comNews article
New Wave Group reports strong sales performance in Q2 2026 during its earnings call, though revenue growth has slowed compared to prior periods. The company attributes the shift to market conditions and operational adjustments. Executives emphasize maintaining profitability amid softer demand while expanding strategic initiatives.
Aug 2026Investing.comNews article
Craft, a Swedish brand, opens its first flagship store in China at Taikoo Hui, West Nanjing Road in Shanghai. The move marks the company’s entry into the Chinese retail market with a high-profile location. The store aims to showcase Craft’s product offerings to local consumers.
Feb 2026sgbonline.comNews article