NOCTA
Founded 1964
Sells To Consumers
Pricing Model Transactional
Ownership Public

NOCTA is Nike's Drake-backed line of luxury-loungewear basics spanning fleece hoodies, sweatpants, crews, and caps.
NOCTA is a Nike sub-label developed in partnership with the artist Drake, positioned in the luxury-loungewear segment. The line centres on fleece hoodies, sweatpants, crewnecks, shorts, t-shirts, and caps, cut in a restrained, tonal palette with small reflective branding.
It sits within Nike's own distribution, released in seasonal drops through Nike's direct channels and selected retailers. The offering targets buyers seeking elevated basics adjacent to performance and technical apparel.
| Attribute | NOCTA | Fear of God Essentials | |
|---|---|---|---|
| Provider | |||
| Founded | 1964 | 2013 | |
| Sells To | Consumers | — | |
| Pricing Model | Transactional | Direct-to-Consumer, Licensing, Wholesale | |
| Ownership | Public | Private |
Founded 1964
Sells To Consumers
Pricing Model Transactional
Ownership Public
Provider 
Founded 2013
Sells To —
Pricing Model Direct-to-Consumer, Licensing, Wholesale
Ownership Private
Stussy Apparel is the core clothing line of the Stussy brand, spanning graphic tees, sweats, and outerwear.
Stussy Apparel is the core clothing line of the Stussy brand, spanning graphic tees, sweats, and outerwear.
Aime Leon Dore Apparel is the clothing line of the New York fashion label, blending tailored sportswear and vintage-inspired pieces.
Kith Apparel is the core clothing line of the Kith retail brand, spanning seasonal menswear and womenswear.
Aime Leon Dore Apparel is the clothing line of the New York fashion label, blending tailored sportswear and vintage-inspired pieces.
Kith Apparel is the core clothing line of the Kith retail brand, spanning seasonal menswear and womenswear.