
American athletic footwear and apparel company designing sportswear and equipment.
Veritas introduces its second-generation authentication chip, now compatible with metal surfaces and glass, to verify luxury goods like jewelry, trophies, and fragrance bottles. The chip integrates tamper-detection technology and secure responses to prevent counterfeiting, expanding beyond textiles. The company partners with ATHLOS to embed chips in championship crowns and collaborates with Nike and artist Adam Port to authenticate LeBron James’ reimagined shoes. Veritas has raised $1.75 million in pre-seed funding and launched an iOS app for consumer verification and brand management.
Oct 2026TechCrunchNews article
Tesla unveils its next-generation Roadster, a high-end electric sports car with a 2028 production target, after years of delays. The vehicle demonstrated advanced capabilities like mid-air flips and hovering during a livestreamed event. Meanwhile, Apple and Meta announce a partnership allowing Meta’s AI model, Muse Spark, to run locally on Apple’s premium Macs, marking a rare collaboration between the tech giants. Additionally, Nike establishes a new global campus in Bengaluru, India, as part of its strategy to expand in a key growth market amid challenges in China.
Oct 2026CNBC TechNews article
CNBC's Morning Squawk outlines five issues investors are watching: September jobs, Nike's China weakness, General Motors' EV sales, AI, and Burger King's refranchising. Economists expect 84,000 jobs added and unemployment to hold at 4.1%; Nike says China weighs on results and forecasts a high-single-digit revenue decline in fiscal 2027. It also reports OpenAI Chairman Bret Taylor's safety comments, AT&T's 45 billion daily AI-token use, and Burger King's plan to leave about 300 U.S. restaurants company-owned and more than 6,000 franchised.
Oct 2026CNBC TechNews article
Nike launches Rip the Script, a global football campaign featuring elite athletes and cultural figures to promote creative, instinctive play.
Jun 2026NIKE, Inc.News article